The centerpiece of the education effort is a 45-foot bus with eight interactive exhibits and displays, where visitors can experience what it is like to live with lupus, reinforcing the urgent need to end the disease’s brutal impact. Foundation officials also kicked off a multi-city education and awareness initiative, the Help Us Solve the Cruel Mystery™ National Tour, to engage the public, healthcare providers, and those with the disease to join the fight to end lupus. Women’s National Soccer Team, who has lived with lupus since 2007. The brand identity was unveiled today at a National Press Club event featuring Shannon Boxx, a three-time gold medalist with the U.S.
Siegel, whose team specializes in cutting through complex communications challenges, explained the development of the branding program: “We learned that typical discussions of lupus are not always realistic and clear, and that people with the disease, the staff of the Lupus Foundation of America and its national network, and lupus doctors and researchers have a passion to communicate the disease’s true challenges and debilitating impact.” The riveting phrase “cruel mystery” inspired the Siegelvision team to create the new Lupus Foundation of America logo which features a strikingly positioned question mark in place of the letter ‘P’ in the word lupus. The organization’s new positioning strategy, messages, and tag line- Help Us Solve the Cruel Mysteryä-were created in collaboration with the New York branding team Siegelvision, headed by brand guru Alan Siegel. “It’s time to label it for what it is-the cruel mystery-and rally support to find a cure.” “Don’t sugarcoat it-that’s what one person living with lupus told us point-blank,” said Raymond. It highlights the troubling nature of lupus, a disease that inexplicably targets young women, is difficult to diagnose, strikes without warning, can be mild or fatal, has a range of symptoms that are hidden from view, and tragically, has no known cause or cure. The campaign was inspired by research that showed people with lupus do not want the disease kept off the radar.
“We must clarify the serious nature and devastating impact of lupus.” Raymond, President and CEO of the Lupus Foundation of America. “Lupus is more pervasive and more severe than people think, and has an impact that the public doesn’t realize,” said Sandra C. The campaign, with its rallying cry, Help Us Solve the Cruel Mystery™, aims to energize the public and ultimately Congress to devote serious resources to its cure. WASHINGTON-Following a new survey that shows nearly two-thirds of the public knows little or nothing about lupus, a mysterious and devastating disease that affects an estimated 1.5 million Americans, the Lupus Foundation of America is tackling the problem head-on by launching a nationwide education campaign that will show lupus for what it really is – the cruel mystery. Meanwhile, the film racked up almost 80,000 video-on-demand transactions, which is a 142 percent increase over Eclipse.New Survey Shows Americans Know Little or Nothing About Disease That Affects1.5 Million PHOTOS: Red Carpet’s Top 10: ‘Twilight: Breaking Dawn’ PremiereĪdditionally, sales via digital platforms exceeded those of previous Twilight films, accumulating approximately 50,000 in Electronic Sell Through transactions, which is a 47 percent increase over its predecessor. 10 at 12:01 AM, sales were approximately 18 percent ahead of the opening-weekend returns of the home video release of its predecessor, The Twilight Saga: Eclipse. The Twilight Saga: Breaking Dawn – Part 1 sold an estimated 3.2 million Blu-ray and DVD units in its first weekend of release, Summit Entertainment announced today.
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